What are the 3 main Pillars of SEO?

Below is information on the primary facets of SEO and what each means for your website.

What is Technical SEO?

Technical SEO is the process of ensuring that the infrastructure of a website and servers are optimized. Some examples include creating and submitting an XML sitemap, robots.txt file, fixing or redirecting broken links, optimizing page speed and more. Technical SEO plays an integral role in gaining the trust and ranking within a search engine.

What is On-Page SEO?

On-page or On-site SEO is the tactic of optimizing elements on a webpage. Examples of this type of SEO may include optimizing content, headers, title tags, meta descriptions and more. Trending most recently is the creation of effective content and copy as a key driver of on-page SEO, in regards to page rank and overall search engine results.

What is Off-Page SEO?

Off-page or Off-Site SEO involves the optimization of anything not directly on the website. Some examples of Off-Page SEO include citations, directories, backlink earning or building and many social media platforms. Backlink earning is crucial in gaining the trust and authority in the search engines and is a key driver of content.

About Me

Corey Frogge

Corey Frogge

Senior Specialist, SEO & Marketing Technology

I'm Corey, your go-to SEO and Email Marketing maestro, where analytics meet artistry, and outcomes are always in sight. With a rich tapestry of experience that spans the technical, on-page, and off-page realms of SEO, alongside the dynamic world of Email Marketing, I bring to the table a unique blend of know-how and imagination. Crafting compelling narratives, captivating content, and engaging email campaigns is more than my skill—it's my passion. At the heart of my approach lies a deep commitment to connecting with clients, fostering relationships that go beyond mere transactions to build lasting partnerships based on trust and shared success. Let's embark on this exciting journey together, turning your vision into our shared goal, and paving the way for exceptional results that extend from search engines to inboxes.

SEO Blog Resources & Case Studies

I've shared the below blogs as educational resources to improve SEO on any website. I have also shared a couple case studies of my own that I have found to be quite useful.

What is a backlink?

Also known as “incoming links” or “inbound links,” backlinks are one of the most influential pieces to the puzzle when it comes to off-page SEO and driving SEO results in the SERP’s.(search engine results page) Backlinks Read more…